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Health paid page - CRO data and workshop.PNG

Optimisation of the health acquisition landing page

BRIEF: Work with the CRO team to investigate where the pain points are on the existing health page so that we can optimise it to improve the conversion rate.

Health paid page - CRO data.PNG

01

ANALYSING DATA

Working with the CRO team to review the data we have on our webpage users.

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  • Key search phrases​ (SEO)

  • Events and user engagement (Hotjar and Google Analytics)

  • User feedback from on-site reviews

  • Previous test results.

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Also identified the key goals for the page.

02

IDENTIFYING PAIN POINTS

Looking at heatmaps, analytics data and user feedback - as well as test results to identify areas for improvement.

Health paid page - pain points.PNG
Health paid page - content design.PNG

03

OPTIMISING CONTENT

Drafting content and UX copy to better meet user needs and eradicate pain points.

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04

DEFINING SUCCESS

Set up measurements for success on the new page:

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  • Increased engagement with the primary CTAs

  • Improved scroll depth.

Health paid page - analysis.PNG
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